Product Launches - Target Group Analysis

Launching a new product and need research and respondents? Listen to your customers’ needs, preferences, and desires, and leverage this information in your product launch planning. We’re here to support you for a successful product launch. Liidimedia is the right partner for research needs at every stage of your product launch. Our consumer panels feature a representative group of consumers eager to provide opinions and ideas for product development.

Research for a Successful Product Launch

A product launch involves multiple stages, with product research being one of the most crucial. Through product research, you gain valuable insights before launching your product on the market. Use Liidimedia's services to ensure a successful launch by leveraging product research.

At the outset, before launching a product, it’s beneficial to conduct consumer research related to the launch.

Identify the Target Group with Product Launch Research

Product research can reveal optimal packaging design, brand perception, and pricing. Setting the right price is especially important—ask consumers how much they would be willing to pay. Research can also reveal the channels your target audience uses and for what purposes, helping shape an effective marketing strategy. Understand perceptions of your competitors to gain a clear competitive advantage.

You can test your idea on your desired target group. Panelists are happy to share whether they like the product you’re launching and whether they would purchase it. A well-targeted online survey provides accurate and honest feedback on consumer opinions about your product.

Product surveys help identify which target group would consider buying the product and the reasons behind their purchase intent. This information can help you avoid costly mistakes and make informed decisions.

Successful Product Launch: Addressing Target Group Needs

Gain a comprehensive perspective from a representative target group.

Listening to customer preferences is essential to launching a successful product that meets customer needs and expectations. Product research can help identify potential issues that might otherwise go unnoticed during the launch. These issues can then be addressed by making necessary changes before the official launch.

Product Research for Every Stage of a Product Launch

The following research methods are also essential for a product launch: competitor analysis, market analysis, and product testing.

You can ask consumers for product ideas or suggestions for improving existing products. Conducting product research is recommended if you want to test your product idea and determine its potential market demand. Research helps your company understand market dynamics, competitive positioning, and target audience preferences.

A product research survey is a valuable tool at every market research stage.

Liidimedia is an experienced market research firm conducting product launch surveys through its consumer panels, reaching multiple international markets. Contact us to learn more and let us assist with research for your product launch.

Get in touch

Conduct a Product Launch Research

You’ve developed a product you believe will succeed. Now, you want to determine whether there’s demand for it in the market or understand the ideal design and pricing to ensure consumers add it to their cart. Get in touch with us, and let’s conduct a successful product launch research.

Our popular consumer panels and swift readiness to carry out market research ensure that your product idea is thoroughly tested, providing you with a representative view of your product.